#10 – Dina Lu // Calligrapher & Creative Business Coach

Dina Lu is a left-handed calligrapher, workshop instructor and business coach based in Vancouver, BC, Canada. Dina founded her calligraphy business as Jennidi Creative after her mom was hospitalized in 2018 for depression and psychosis. The name “Jennidi Creative” is a combination of Dina’s mom’s name (Jenny) and Dina’s own name. Together, they started selling greeting cards—her mom painted the cards and Dina did the calligraphy on them. Dina loved running a creative business so much that she quit her 9-5 job last year to teach calligraphy workshops and sell calligraphy full-time. A few months ago, Dina rebranded her calligraphy business to Dina Calligraphy. 

Currently, she teaching calligraphy workshops virtually for corporate teams in Canada, and she coaches calligraphers around the world on how to start a calligraphy business. She graduated from the University of British Columbia in 2017 with a Bachelor of Commerce and regularly volunteers her time to helping young entrepreneurs through the Canadian charity League of Innovators. 


Key Takeaways

  • You don’t need to be the best artist to have a successful art business.
  • Outsource or hire someone if you need them. That could be a coach, like in Dina’s case, who can teach you all about a subject 1-1 to help you meet your businessgoals.


Listen to the Episode

• Listen on Apple Podcasts https://apple.co/3iR8q9C
• Listen on Spotify https://spoti.fi/3hbMhT6
• Listen on Stitcher https://bit.ly/2Q5oZT2


Connect with Dina Lu

🔹Follow on Instagram – @dinacalligraphy
🔹Connect with Dina on LinkedIn
🔹Visit her website – https://dinacalligraphy.com/

Connect with Amy & The Art Hustlers’ Studio Podcast
🔹Follow on Instagram – @thearthustlers
🔹Like on Facebook – The Art Hustlers
🔹Visit The Art Hustlers Website
🔹Connect with Amy on LinkedIn

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